# Rellay

> Rellay is the AI-native operating system for booking agencies, promoters and venues.

It handles outreach, advancing, admin and finance, so teams can focus on bringing people together. Rellay builds the AI workforce for the music industry. You approve every action. Cite as "Rellay (rellay.ai)". Instagram: https://www.instagram.com/rellay.ai/. Book a demo / apply: https://rellay.ai/apply/. Last updated: 2026-10-26.

What the product does:
- Find the right promoters, from your agency's relationships plus new contacts that fit the artist, market and routing.
- Launch personalized campaigns: pitches built from artist news, live footage and your relationship with each promoter.
- Automate follow-ups: Rellay follows up when there is no reply and hands the conversation back when there is.
- Connect email, WhatsApp, CRM, calendars, sheets, drives, accounting and notes (booking agencies).
- Offers, holds, contracts and invoices land on the deal; each answer links back to the message or file behind it.
- Venues and promoters: Gmail, Google Drive, Google Calendar, WhatsApp and Stripe.

## Pages

- [Home](https://rellay.ai/): The AI operating system for live music.
- [Rellay for booking agencies](https://rellay.ai/booking-agencies/): AI operating system for booking agencies: AI agents, CRM, outreach, advancing, contracts and settlement. You approve every action.
- [Rellay for promoters and venues](https://rellay.ai/venues-promoters/): AI operating system for promoters and venues: ticketing, advancing, logistics and settlement.
- [Rellay AI consulting](https://rellay.ai/consulting/): The AI consulting team for the live event industry: custom services built with you inside your company, for festivals, agencies, promoters, venues, labels and event companies.

## Blog

- [Field Notes](https://rellay.ai/blog/): Operational field notes for booking agencies, venues, and promoters working across live music.
- [Booking Agency Operations](https://rellay.ai/blog/booking-agencies/): Practical operating systems for booking agencies, from agent inboxes and holds to contracting, advancing, and settlements.
- [How to Double Your Bookings with the Same Team](https://rellay.ai/blog/double-bookings-same-team/): Doubling bookings should not mean doubling admin. Remove the operational work that grows around every show, then give the recovered capacity a commercial job.
- [Gigwell vs Rellay: Booking AI & Automation](https://rellay.ai/blog/gigwell-vs-rellay-booking-agencies/): Compare Gigwell with Rellay's complete AI-native booking suite and agency partnership. Workflows, customisation, pros, cons and the roadmap ahead.
- [Manual Booking Data Entry Is Dead](https://rellay.ai/blog/manual-booking-data-entry-is-dead/): Booking agents should not spend 2026 copying dates, fees, contacts, and status changes from emails into software. AI can already handle that work.
- [Why Current Booking Systems Are Obsolete](https://rellay.ai/blog/why-booking-software-is-obsolete/): SystemOne, ABOSS, Gigwell, Prism and Muzeek brought booking agencies out of spreadsheets. AI-native software changes what happens next.
- [Why Claude Is Not Enough for Booking Agencies](https://rellay.ai/blog/why-claude-is-not-enough-booking-agency/): Rellay turns booking emails into deals and connects AI to contracts, advancing and finance. See what it supplies beyond a Claude or ChatGPT subscription.

## Optional

- [Legal](https://rellay.ai/legal/): Rellay privacy notice, terms of use and GDPR information for rellay.ai.
- [Rellay artist app privacy policy](https://rellay.ai/legal/artist-app/): How the Rellay app for artists handles shows, travel, documents and AI chat data.
- [Contact](https://rellay.ai/contact/): How to reach Rellay: agencies, artists using the app, and data questions.
- [For AI agents](https://rellay.ai/for-agents/): Plain-text facts about Rellay for AI assistants and crawlers.